Small Business Owner 101 - The Business of Books: Leveraging Your Expertise with Nancy Erickson

In this insightful episode of "Small Business Owner 101," host Howard Wolpoff sits down with Nancy Erickson, known as the Book Professor, and founder of Stonebrook Publishing. Nancy brings her 14 years of experience in the publishing industry to the conversation, sharing the profound impact that writing a book can have on a business. From establishing yourself as an expert to creating new revenue streams and expanding your reach, Nancy discusses the many ways that authoring a book can enhance your credibility and market presence.

Key Takeaways:

• The Business of Books: Nancy explains how writing a book can position you as an authority in your field, helping you stand out in a crowded marketplace.
• Strategic Benefits: A well-written book can increase your credibility, attract a following, and serve as a versatile tool in your marketing strategy.
• Writing Process Insights: Nancy emphasizes the importance of having a clear structure and shares the step-by-step process she uses with her clients to guide them from idea to publication.
• Leveraging Your Content: Learn how each chapter of your book can be repurposed into other revenue-generating content, such as workshops, seminars, and podcasts.
• AI and Creativity: Nancy shares her thoughts on the role of AI in the writing process, advocating for its use as an editing tool rather than a replacement for human creativity.
• Multiple Books, Multiple Audiences: Discover how a single idea can lead to a series of books targeting different audiences, each tailored to their specific needs.
• Legacy Building: Writing a book is not just a marketing tool but also a way to build a lasting legacy for your business.

About the Guest:

Nancy Erickson, also known as the Book Professor, is the founder of Stonebrook Publishing, a nonfiction publishing house that has helped countless business owners turn their ideas into impactful books. With a background in high-tech sales and a passion for writing, Nancy has dedicated herself to helping others share their stories and expertise with the world.